How to Build Backlinks for your New Website


Have you ever wondered how to get your new website to the front page of Google? This is what every business owner wants, including you and myself.

But there is this little hurdle that every website owner faces in today’s information age. If you want to know how to build backlinks to your new or existing website, there is a little factor called trust.

You will not appear on the first page of Google unless this big search engine trusts you. So how does Google measure trust?

Read this article and you will surely know by the end what a backlink is, why you need them, what type of backlinks you get, how not to build backlinks, and then finally the sure way to how to build backlinks to your website to outrank your competitors.

So are you ready to learn something today?

What are backlinks?

To start, let me first give you a brief description of what a backlink is.

A Backlink as the term goes, is hyperlink or anchor text from one page which links to another relevant page and brings more value to the reader.

Now when you get it right, that top bloggers and content marketers in your niche link to your content to help their audience better understand the subject you both teach, that hyperlink which now points to your post or home page passes link juice, which helps that page or post rank well in search, but only if they didn’t put a nofollow tag on your link.

So why do you need these incoming links from authority sites?

Why do you need backlinks pointing to your pages and blog posts?

Will you trust some person you never met to grow your savings?

Okay, will you trust a close friend that recommends one of their professional friends who can grow your savings because they grew your friend’s money with 25% in the first year?

You see Google works the same way. They trust authority websites who satisfy their end-users with any search query. So for you to become trusted you will need to be recommended by one of these authority sites. See, backlinks are like votes for your business, plain and simple.

Every authority website that links to your webpage votes for your company to show search engines that you can be trusted, because search engines trust authority websites.

So the more quality backlinks you get to your pages, the higher you’re ranking will be. Let me say this again; authority websites with high domain authority who are relevant to your niche will boost your ranking. It’s not about the quantity of incoming links, but about the quality.

You can quickly check if a website has a high DA(Domain Authority) and PA(Page Authority) by simply inserting their URL in OSE(Open Site Explorer). I personally look for websites with a DA of more than 40 with a low spam score. That’s a good indication that Google trusts those sites.

You know you will need to build quality backlinks to your site. But don’t get it wrong, it’s not just about how many quality incoming links your get, but about how many quality root domains point to your pages and posts that counts.

Now let’s explore how to structure your website to pass link juice to other pages of your site.

How to structure your website the right way

What and why is silo architecture so necessary?

I first thought that if you get quality backlinks pointing to your home page it automatically helped all the other content to rank well in Google, but after studying link building for a while, I found I was completely wrong.

You will need good silo architecture according to Bruce Clay to have an optimized website.

Search engines define your content by how you structure your site. If you look at your navigation menu this is where everything starts.

Let’s say you have a menu page that you would like to rank on the first page of Google that teaches people how to start a website. What steps should the reader need to follow to accomplish the end result?

To make your site more user-friendly, you will need to have supporting pages that cover each point you want to make in-depth, so that users can bookmark your page to learn on their own pace.

You can see every menu page as a different subject you teach, and an important thing to remember is that you never link irrelevant pages together.

There are 2 types of siloing: Virtual and Physical, but I will only focus on Virtual.

In short, physical siloing is where your pages are placed in one specific category and has subcategories inside of that category.

Basically its pages that don’t need to link to each other; sort of like a WordPress blog that discusses SEO, themes and plugins but the content hasn’t got a specific purpose in the main navigation menu so you categorize your blog posts as new blog ideas arises. Another example is how some business directories are structured. If you want to grasp this concept from another point of view read this article.

It is recommended you use a mixture of physical and virtual siloining to gain maximum effectiveness.

I like Virtual siloining because it makes more sense and it passes link juice to other relevant pages although it does require a bit more planning.

Let’s say you want to offer your copywriting services on your website. How could you make this page rank well in search engines with the virtual siloining structure?

What would your target audience want to know before they hire you?

They might want to know if you can break complex topics down and explain them simply. Can you write clickable headlines? Can you write an attention grabbing introduction? Can you define their target audience? What type of writing can you help them with? And what about writing compelling conclusions?

You then create blog posts that cover each of your specialities and teaches the reader what you know. Then you link each of these blog posts with your service page. But remember there has to be a link pointing back to your service page in each of your blog posts to ensure optimal performance.

Hope you understand this concept because I will now be covering some critical points you should know about internal linking of your own pages.

Here are the 7 commandments of internal linking written by the one and only Neil Patel, chief evangelist of Kissmetrics.

1. Create lots of content my friend

As I said previously, you should create content based on the products and services your company offers, which shows visitors and leads that you have the skill to get the job done.

You want lots of relevant links pointing to your service page, because it will boost your page authority and it might as well start with your internal linking strategy.

Keep it simple and link naturally, keeping highly optimized anchor text to a minimum, which brings me to the next point.

2. Use anchor text

Anchor text is hyperlinks which link relevant pages of your site together or to some other useful editorial pages of other bloggers, helping to educate your readers.

I don’t want do bore you with updates, but Google recently had to take measures to prevent spammers and low quality content from appearing on their first page, so I’ll will keep this short. Don’t overthink this. Just don’t over optimize your anchor text.

Just highlight the text with a relevant phrase, link it, and your good to go.

There are certain pages which you should not link to which might be tempting.

3. Your content should be linked together

According to Neil there are 2 types of pages you should avoid using when you link to your pages.

  • The homepage. Because too many sites have lots of incoming links pointing to this page and you could rather strengthen other pages on your website.
  • The contact us page. Neil advises that you shouldn’t link to your contact us page unless absolutely necessary. You may be wondering why? Well to be honest I can’t tell you because I can’t find it in Google’s webmaster guidelines. However, Google sees manipulating pagerank as a link scheme if you try to be smart.

I know I previously explained that you should link to your service page, but I did it with purpose because you will only link to your service page where you asked the reader to take action on your posts that receives links from your service page if that makes sense?

When you create other content that’s not related to your service page I will suggest you use the physical siloing process where you use categories to structure your content with virtual siloing to link relevant pages together.

4. Use links that appear natural for the reader

You know I said you mustn’t over optimize your anchor text and that’s true because you don’t want Google to recognize you as a link schemer.

For every hyperlink you create that links to your own pages or external links from other sites, make sure that links are editorial and relevant to your content.

Every link you have in your content shows readers that the link is so important that they need to click it and it shows search engines that it’s really good. So having a good link structure will help your readers to have a good experience, plus they stay longer on your site if you link to your own pages.

5. Use relevant links to discuss your subject

If you don’t want to link to other websites you will have to create content on your own, get your team to do it for you, or you will need to get a freelancer to help you.

The thing is, you can’t explain everything to your reader on a single article. You will have to link to your own content or to bloggers or content marketers who are experts in their field to back-up your claims and to give the reader the opportunity to explore the subject further if they want to.

You want to keep your links relevant to your post. If your post is about creating quality backlinks to your new website don’t link to motivational quotes, because there isn’t any resemblance in the two.

6. Don’t use nofollow links

By default, every link you insert on a page through WordPress is dofollow so don’t put a nofollow tag in your links to stop passing link juice, especially on internal pages.

Some webmasters put nofollow tags on links due to websites with low domain and page authority, but that’s not always fair because the site could be new.

First look if the website has any spam activity like highly optimized anchor text, irrelevant links on their pages and also check who is the face behind the website.

Maybe the webmaster is new to blogging but really deserves a quality backlink because they took the time to create a piece of content worth linking to.

Note: Everybody deserves a chance in life if they prove themselves worthy of it.

If the content is worth linking to, it’s also worth passing the juice.

7. Don’t link every sentence

How many links can you place on your article? I will say enough to get your points across and to back-up your claims. I usually don’t have more than 20 links per article because for every point I make, I try to share a link from the source where I got the data to show you that I’ve done my homework on the subject and also link to pages that might be of help to you if you want to learn more.

In short, only link to pages if you truly believe it will benefit your reader.

Hope you liked these 7 commandments of internal linking. When you have a plan for your content, you will surely experience better SEO and a stronger link profile.

But before we get into the juicy part of how to build quality inbound links, let’s first discuss how not to build backlinks to your website.

How not to build inbound links to your site

Just have a look at what Felix Tarcomnicu has to say about 18 types of backlinks you should avoid along with Matt cutt’s take on these type of links.

It’s actually nice to see that Google cares for their end-users and they can and will simply penalize spam sites who think they can pay their way to top rankings with thousands of low quality, irrelevant incoming links that point to their site.

The bottom line is you will need to create quality content that’s better than the existing content if you want to make an impact in your niche, so that top bloggers and content marketers will link to your content instead of what’s available in the market.

That brings me to the next part. How do you get sites with high DA and PA to link to your content?

How to build backlinks to your website

If you want to rank on the first page of Google with your target keyword, you will need to get this link building strategy right. Don’t try to be clever with blackhat techniques, rather do it the right way and earn your links with quality content.

1. Guest posting

Ever wonder why you should start writing guest posts for someone else?

Writing takes a lot of time and if you do it for free there must be some benefit for you right? Well, there are benefits like making friends with bloggers in your industry, because if you did not know, bloggers make up a large percentage of conversions on the internet.

Have you ever searched for reviews on a product you were interested in before? Bloggers write reviews so we can make better buying decisions, both win, they get traffic and you make a clear purchasing decision.

So what about backlinks? If you already created awesome content on your own blog and you have pitched a few ideas to a blogger who you would like to write for, and you can educate their readers even more with your content, why not link back to your site in the body of the content?

It’s called contextual backlinks, but be aware you have to link to relevant useful content. That’s if the blogger or content marketer links out to other sites.

But otherwise you will have the opportunity to introduce yourself to their audience where you can give a brief description of what you do in the author bio section and people can visit your company if they feel like it.

Some tips for when you do land a guest posting opportunity:

  • Reply to comments on the post
  • Share it on your social media accounts
  • Link to the post with other articles you write

To get you started on advanced guest posting, I highly recommend you read this guide written by Neil and Brian.

You’re back and learned a lot right? Now let’s cover creating link bait.

2. Videos

Did you know that YouTube gets over 30 million visitors per day? This just shows you how much demand there is for video, online.

I want to ask you something. Do you learn better with video tutorials or reading text?  You see, Google now owns YouTube so if you do want more money you will need a mixture of text, images and video in you content marketing strategy.

You will need to use video keywords to target your ideal client. You can do your planning and use these types of keywords

  • Reviews
  • Tutorials
  • How-to
  • Funny videos

You will then need to make your video. You can hire a videographer and editor to help you make a video of your company, who your team is, what products and services you offer and embed it into your website.

YouTube will judge your video on how users interact with it based on the percentage of the video they watch, comments, subscribers after watching, shares on social media, etc. Not like a webpage where backlinks plays a major role.

Make your videos at least 5 minutes long because as with text, Google likes long form content.

For an in-depth understanding of how videos can benefit your business read this article.

Videos are perhaps not a direct way to build backlinks to your site, but it surely gives you more exposure to direct the right people to your website where they will find your awesome content. Okay so now that you’ve got that covered, let’s move on to why your business needs a blog.

3. Blog posts

You might not like the idea of blogging regularly, but let me tell you if you write good stuff, your name will spread around among people who know the right people.

I don’t know if you heard the story about how word of mouth works. Well I’ll give you a brief explanation of the way I see it.

Have you ever read a good book with lots of useful information, or heard a story that you wanted to keep secret, let’s say like the exact steps to making a million fast.

And before you know it, the urge to tell someone nearest to you about this little secret is so daunting that you ask them if they can keep a secret.

And you know what the response normally is?

So you blabber it out, and say they need to keep it to themselves because you care about their financial well-being…

If you had such an experience before, which I bet you did, what can you remember about the conversation?

Did your close friend or family member mention a name or the source they got the information from?

They say people will share some of their best secrets with the 5 closest people in their circle, which means if you impress someone so much, your name is bound to spread. And as you know, those 5 people also know 5 people close to them and so the process continues.

You can really get backlinks from your blog if you produce great content worth linking to such as guides, step by step tutorials, interviews with experts, and case studies, because it takes a lot of time to produce it and it really helps people.

Just look at my articles, I link to content which I think can really benefit you if you if you take the time to read them.

You can also do link-roundups to get recognized by top bloggers in your industry and make friends with them so when they like your content they will return the favour.

Just use this search string to find these kinds of websites: “best of the web, link love, mashups, roundup, weekly link roundup… + your keyword”

So if you do consider blogging, try to produce content that’s entertaining and useful, so people will link to it. Well I do, as well as other bloggers, content marketers and curators around the globe, which brings me to my next point.

4. Infographics

Make your infographic easily shareable for a blogger or content marketer to put on their site.

Quite easy right? So let’s move on to sponsorships.

7. Sponsorships

Do you want to do something for your community? Help a non-profit organization by feeding the needy or help by giving them free products and ask for a link to your site in return.

Or you can sponsor an event and conference websites will link back to you. There is a possibility that your link won’t last long, but if you’re a big company it will be a good idea to sponsor the event each year.

8. Press releases

If you want more links your website, get some press by contacting PR agencies to see if they can help you.

But if you don’t have a big budget, I recommend you read this article on how to get covered by offline media.

9. Quizzes

Have you ever taken a personality quiz before? Some people do, just look at Quizony. The awesome part is this site has more than 700,000 Facebook likes.

So yes, quizzes can go viral if you do it right. A tip, if you should consider creating a quiz to get backlinks is to keep the quiz related to your niche.

10. Testimonials

Do you like to show visitors, and leads some of your top clients’ testimonials?

To get backlinks from authority websites you can use their products and send them a testimonial to get a backlink to your site.

Try to get links from sites with a high DA, this can really boost your ranking.

If you want to learn from a backlink pro I will suggest you check out this article. I’ve already covered most of the tips Brian shared but it’s still relevant so dig in ;D


You now know that backlinks are incoming links to your webpage from other websites and that you need backlinks from authority sites to show Google that you can be trusted.

But this is not all. You also learned that you need a good silo architecture for your site for maximum efficiency.

You can do everything right, but build backlinks the wrong way and all of your efforts will be useless. That’s why I gave you proven steps to build quality backlinks to your site.

Hope you learned something new today. If you need any help with content creation don’t hesitate to get in touch.